Logo, Branding

The Milwaukee Flyers were assigned to the group I was working with as part of the Design Like Mad Milwaukee 12-hour marathon. Myself and one other designer were tasked with creating a new logo for The Milwaukee Flyers, along with a website and a postcard sized handout.

What is Design Like Mad?
Design Like Mad is an organization that hosts 12-hour “design marathons” in different cities throughout the country. These events bring together student and professional designers for 12 hours to provide pro-bono, design work for deserving, local non-profit organizations.

The first Design Like Mad event took place on December, 7th 2013 at the Madison Central Library. We had 60 graphic designers, 6 architects, 5 interior designers, and 14 developers representing 20 non-profit organizations assembled in the Madison Public Library ready to get going.

These teams worked on projects such as logo design, business cards, letterheads, website development, marketing and promotional materials, interior design, and architecture. All food and necessary supplies were provided by donations from 14 local sponsors.